1. White

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  2. About White

    White is the combination of all the colors of the visible light spectrum.. White is technically achromatic, and not a color, since it has no hue.

    The impression of white light can be created by mixing appropriate intensities of the primary colors of light — red, green and blue — a process called additive mixing, but the illumination provided by this technique has significant differences from that produced by incandescence.


    In nature, white results when transparent fibers, particles, or droplets are in a transparent matrix of a substantially different refractive index. Examples include classic "white" substances such as sugar, foam, pure sand or snow, cotton, clouds, and milk. Crystal boundaries and imperfections can also make otherwise transparent materials white, as in the milky quartz or the microcrystalline structure of a seashell. This is also true for artificial paints and pigments, where white results when finely divided transparent material of a high refractive index is suspended in a contrasting binder. Typically paints contain calcium carbonate and/or synthetic rutile with no other pigments if a white color is desired.

  3. Quotes about White

    1. Mauj is known for the quality content and innovative products that it provides to its consumers. With this tie-up with Dus Kahaniyaan, we have attempted to pick up the best from the 10 short films along with 25 film stars and package it beautifully for the mobile screens of Hindi movie enthusiasts. Our association with Eros has been extremely encouraging, giving us the opportunity to work with banners like White Feather Films.
      Manoj Dawane in Mauj develops mobile content for 'Dus Kahaniyaan'
    2. The revenue will depend on the kind of e-waste we will receive. If we get more monitors and white goods, the logistics and recycling costs could go up compared to, say, mobile phones and PCs.
      In Attero's founders get their fix from recycling e-waste
    3. Our logo is fresh and bigger; we have gone back to the basic black and white theme with a splash of colour. The look is global. It is about taking MTV to the next level.
      Aditya Swamy in A ‘Raw’ battle for the youth TG