The logic is clear. All telecom players have realised that content and VAS are the only ways they can hold on to their ARPUs. Music is one of the ways to offer VAS among others like games, animation etc.In Motorola to acquire Soundbuzz
Indian VAS companies haven't yet developed quality content around areas such as superstition, religion and patriotism, which have a huge appeal in the country.In Venture capitalists bullish on mobile VAS segment
It is important to separate the generic platform for providing mobile VAS and the individual customized applications for a specific type of mobile service. In both cases, it is important to remember that larger the potential uses of the platform/application, more attractive it will be for investors and venture funds to be interested in providing financial support for their developmentAshish Gupta in The Next Big Wave
