1. TAM

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  5. Quotes about TAM

    1. Over 75% of the viewership in terms of gross impressions (eyeballs) for English news channels are contributed to from the top 6 metros. An additional 15% are from the rest 1mn+ markets as reported in TAM. The less than 1mn markets contribute less than 10% of the gross impressions for English news channels. Hence, for analysing news channels one would usually look at the higher population strata markets.
      In TAM Data Says Cnn Ibn Was Most Watched As Poll Results Unfolded
    2. The numbers are slightly better than predicted and the trend is likely to be the same across TAM All-India markets.
      In India-Eng match peaks at 24.09 TVR; 6-metro @ 12.63