Short Message Service (SMS) is a communications protocol allowing the interchange of short text messages between mobile telephone devices. The SMS technology has facilitated the development and growth of text messaging. The connection between the phenomenon of text messaging and the underlying technology is so great that in parts of the world the term "SMS" is used colloquially as a synonym for a text message from another person or the act of sending a text message.
SMS as used on modern handsets was originally defined as part of the GSM series of standards in 1985 as a means of sending messages of up to 160 characters, to and from GSM mobile handsets. Since then, support for the service has expanded to include alternative mobile standards such as ANSI CDMA networks and Digital AMPS, as well as satellite and landline networks. Most SMS messages are mobile-to-mobile text messages, though the standard supports other types of broadcast messaging as well.
Over the last two years mobile advertisement has certainly increased. But providers should move beyond WAP and mobile internet-based advertisement. If the industry looks at other means as well like SMS, it is a huge opportunity.In Commercials on mobiles are a new rage
These findings indicate the degree to which the mobile phone is used as a marketing channel, with enhanced handsets and flat rate data tariffs increasingly common, it is only a matter of time before mobile internet advertising starts to rival the penetration of SMS or text message marketing.Colin Strong in US Mobile Advertising Experiences 13 Percent Quarterly Growth, Still ...
Helion Ventures is excited about SMS GupShup's rapid growth and leadership position in the dynamic mobile space. We believe that this innovative platform for mobile communities and advertising has immense potential.Ashish Gupta in Helion, Charles River invest $ 11 mn in SMS GupShup
