1. Neville Taraporewalla

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    1. Mentioned In 18 Articles

    11. Online brand-building in India: The flight, figures and favourability – Part 1

      Explore :::exchange4media:::
      Advertisers today are open to experimenting like never before. One such experiment, or rather, developing trend in marketing seen these days is that of online brand-building. This is where the advertisers and digital media owners come together to create a unique experience for users and ultimately secure for themselves a bigger chunk of the attention pie. exchange4media finds out more about this emerging concept from some leading industry players.
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      Mentions: Citibank Microsoft Samsung
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  5. Quotes

    1. Our pitch to advertisers is simple – our platform, across MSN India, Windows Live including Hotmail and Messenger as well as the Microsoft Media Network, COMBINED reach out to more than half the online population in India.. We provide advertisers with extended reach and the opportunity to tailor campaigns according to budget, target audience and marketing objective – ensuring that the ads are run based on where they perform best
      In Online brand-building in India: The flight, figures and favourability – Part 1
    2. Access to rich, reliable and transparent data is one of the key catalysts for the growth of the Indian online industry. ViziSense, with its large panel and base of tagged sites, as well as its spend benchmarking tool, is on a good path to meet these needs.
      In Advisory board for ViziSense announced
    3. As the mobile device becomes a permanent feature of an individual, there will be a continuous increase in the use of various value added services. MVAS is already a large percentage of a carrier's revenues, and with increased bandwidth and better technologies, usage is bound to increase.
      In Business – Mobile advertising to get a leg up with mobile Vas ...