1. India Digital Summit

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    2. Manish Vij On The Impact Of The Advertiser-Agency Payment Cycles On The Digital Ecosystem

      Manish Vij On The Impact Of The Advertiser-Agency Payment Cycles On The Digital Ecosystem

      A key problem for the digital publisher and advertising network ecosystem in India is that of reliability in receipt of payments from advertisers, and the inordinate amount of time it takes for payments to be collected. The Internet and Mobile Association of India has, for the last three years, been trying to cobble together an agreement with the Advertising Agencies Association of India, with little success.

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