1. Alok Kejriwal

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  2. About Alok Kejriwal

    Alok Kejriwal

    Alok Kejriwal (born December 25, 1969) is an Indian entrepreuner. He is the CEO of Games2win and Chairman of the Contest2win group.

    Alok finished his schooling from Campion School, Mumbai and obtained his Masters degree in Commerce from Sydenham College, Mumbai.

    Alok began his professional career by joining his family business, Hindustan Hosiery, after a brief technical stint abroad. He started the export division of Hindustan Hosiery in 1994 and increased its exports turnover from Rs.400,000 in 1994 to est. Rs.80,000,000 in 1999. His clientele included International Chain Stores like C&A;, Hennes & Mauritz and Karstadt amongst several others.

    In August 1998 Alok left Hindustan Hosiery to start his own dotcom venture – Contests2win.com or c2w as it is commonly known today.[1] Contests2win.com was India’s first contest site. The website was started on a budget of Rs.5000 and has gone on to become the largest contesting website in India.

    C2w is a profitable dot com enterprise that has executed over 1500 interactive campaigns for over 300 Fortune 500 brands and has created a new interactive marketing format called "advergaming".

    C2w further expanded to China, that lead to a formation of [2]Mobile2win. M2w has a leadership position in Wireless marketing in China and India and is a leading player in the consumer vas business in the APAC region. Within 2 years of starting up, mobile2win has become a Stanford University case study for wireless marketing. Post mobile2win, Alok has incubated and launched two other companies – [3] Media2win in December 2004 - India’s first integrated full service Interactive agency, and [4] Games2win in August 2005 - India’s first Casual Gaming portal.

    By revolutionizing the traditional concept of how brands communicate with consumers and injecting interactivity in their brand speak, Alok, as CEO of contests2win has helped several leading corporates such as HLL, Walt Disney, MTV, L’Oreal, Coke, GE, Procter & Gamble, LG, Pepsi, Sony Music, Kellogg’s, DHL, Channel [V], Revlon, BPL, Bajaj Auto and ICICI amongst others create promotions which are brand involving, interactive, innovative & memorable. These campaigns are now deployed on multi media formats that include Internet, Mobile and TV.


    1. I have seen presentations where they talk of advertising and marketing in the third slide.
      In India's start-up bubble: The ecosystem explodes
    2. Most angel investors back hype cycles in big data and mobile and e-commerce , but they offer little value to an entrepreneur who wants advice on hiring and strategy.
      In India's start-up bubble: The ecosystem explodes
    3. This is essentially a one-man operation...the others he is touting don't qualify as management.
      In Power of Ideas 2012: Tough stand games2win founder Alok Kejriwal with startup hopefuls
    4. Unfortunately, in India, there is a big need gap between mentors publicly claiming to be available and the reality for entrepreneurs hurting for them.
      In Power of Ideas 2012: Tough stand games2win founder Alok Kejriwal with startup hopefuls
    5. I have a link on my blog, which is a 40-slide deck if you want my attention.
      In Power of Ideas 2012: Tough stand games2win founder Alok Kejriwal with startup hopefuls
    6. For many years we could not find good designers, because of which around 20 games we created were flops.
      In A million Apps now ; Apps are trendy. And young, talented Indians are developing them galore. [Business Today (India)]
    7. Justin will dedicate himself to produce original game titles for Games2win that will be available cross platform through the web, iOS, and android markets.
      In Games2Win Sets-Up San Francisco Office; Appoints Justin Molyneaux As Head Of Games, USA
    8. We have very aggressive expansion plans for Games2win. Given that we have sufficient capital for growth, Nirvana invested in the company by providing partial exits to the early shareholders and key employees.
      In Nirvana Venture Buys 10% In Games2win; Nexus, ICICI Venture Part-exit
    9. We've used those games in a way that we've never spent on marketing. Piracy played a big part for us, with Inviziads. 10000 sites beyond our 3 sites – games2win.com, gangofgamers.com and chimpoo (for kids) have deployed our games.
      In Games2Win Raises $6M; Targets iPhone, Android Apps; Financials
    10. MMOG in India is a bad idea, and anything do with cafes is a third class business model. It doesn't scale. Forget us, in the world of gaming, it's all scalable with browser based gaming. I consider iOS and Android as browser.
      In Games2Win Raises $6M; Targets iPhone, Android Apps; Financials
  4. Quotes about Alok Kejriwal

    1. I am delighted to welcome Alok Kejriwal aboard. Alok brings with him a wealth of expertise, both as a leader and as a Digital Entrepreneur to our business. His appointment reflects our commitment to further expanding innovation, strategic and operational capabilities at a key point in Adepto's evolution. We look forward to working with him in driving forward a successful growth of our business.
      Alok Kejriwal in Alok Kejriwal Joins Adepto Solutions As Strategic Advisor