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Pepsi uses mobile marketing to promote its Youngistaan campaign
Explore Article Alootechie (Jun 4 2008) Mobile
04 June, 2008 PepsiCo is using mobile platforms like SMS, WAP and voice to engage consumers with its Youngistaan campaign and let them share their definition of Youngistaan. The company has launched a mobile portal wap.mauj.com/youngistaan and created a community called Youngistaan on SMSGupshup.com to promote the brand. “Pepsi wanted to spread the attitude of Youngistaan among the youth. We opted for mobile marketing b (Read Full Article)
Comment on Article Mentions: Mauj Telecom GroupM Pepsi
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Ram Shriram on ‘Evolution of Internet and Where We Are Headed’
Explore Article Alootechie (Mar 16 2008)
As internet evolves, the desktop-based applications will gradually move towards online and mobile phones will increasingly be used as a medium to access the Net, according to Ram Shriram, one of the foremost thought leaders and investors in the internet space. (Read Full Article)
Comment on Article Mentions: Ram Shriram Google Mahendra Swarup
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Deep Malhotra joins MySpace India as Director of Sales
Explore Article Alootechie (Mar 14 2008) Social Networking
Rupert Murdoch owned social networking site MySpace.com has appointed Deep Malhotra, former group sales manager at Google India, as director of sales for its India operations. (Read Full Article)
Comment on Article Mentions: Google Shailesh Rao Deep Malhotra
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BharatStudent.com plans to launch fresher jobs service
Explore Article Alootechie (Mar 14 2008) Social Networking
Youth oriented social networking site BharatStudent.com, which claims to have over three million registered users, is planning to launch a fresher jobs service dedicated to nurturing careers of the millions of new graduates every year. (Read Full Article)
Comment on Article Mentions: Vishnu Induri
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99acres.com to host property fair in Hyderabad on 15-16 March
Explore Article Alootechie (Mar 14 2008)
Real estate portal 99acres.com is organising a property fair in Hyderabad on 15th and 16th March 2008. According to 99acres, the property fair will showcase residential properties of national and local builders. (Read Full Article)
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Makaan.com launches viral campaign Kahani Me Twist
Explore Article Alootechie (Mar 14 2008)
Online real estate portal Makaan.com has launched a viral campaign hosted at KahaniMeTwist.com that combines the two biggest passions in India — cricket and Bollywood. According to Makaan.com, the viral is an attempt to connect with the target audience in a humorous and engaging way. (Read Full Article)
Comment on Article Mentions: Makaan.com Bollywood
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Reliance Entertainment plans to launch 8 portals, including jobs site
Explore Article Alootechie (Mar 13 2008) Social Networking
Reliance Entertainment, a part of the Reliance Anil Dhirubhai Ambani Group, is planning to launch at least eight new websites, including a jobs portal and a classifieds site, this year, reports LiveMint. (Read Full Article)
Comment on Article Mentions: Reliance Industries Limited Reliance ADAG George Soros
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Makaan.com to host property show in Pune on 15-16 March
Explore Article Alootechie (Mar 13 2008)
People Interactive’s online real estate portal Makaan.com is organizing its Property Show in Pune on 15th and 16th March 2008. The company is expecting over 20 leading developers to showcase more than 50 new project offerings at the Property Show. (Read Full Article)
Comment on Article Mentions: People Interactive
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Travel portals set their eyes on corporate clients
Explore Article Alootechie (Mar 13 2008)
Online travel portals have set their eyes on corporate clients as these clients offer high volumes and many last-minute bookings which are usually of high value, according to Ezeego1.com COO Neelu Singh. Ezeego1 recently acquired about five FMCG companies as its clients and is now talking to larger corporates. (Read Full Article)
Comment on Article Mentions: Yatra Neelu Singh Economic Times
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Tasveer-e-Hind.com launched to address grievances of NRIs
Explore Article Alootechie (Mar 12 2008)
Tasveer-e Hind Foundation has launched Tasveer-e-Hind.com that aims to address grievances of the small and medium income NRIs (non-resident Indians) and forward their problems to the government through the internet. (Read Full Article)
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Punarbhava.in seeks to make a better world for persons with disability
Explore Article Alootechie (Mar 12 2008)
Rehabilitation Council of India in association with Media Lab Asia has launched Punarbhava.in, an interactive portal that aims to make a better world for the persons with disability. (Read Full Article)
Comment on Article Mentions: Rehabilitation Council of India
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Dentsu India appoints Aditya Ray as CEO of LastMinuteInventory.com
Explore Article Alootechie (Mar 12 2008)
Aditya Ray has been appointed chief executive officer and chief evangelist of Dentsu India’s online media inventory trading portal LastMinuteInventory.com. (Read Full Article)
Comment on Article Mentions: Aditya Ray Dentsu India Times of India Group
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Gopal Krishna appointed as Audience Head at Yahoo India
Explore Article Alootechie (Mar 11 2008) Mobile , Acquisition
Yahoo India has appointed Gopal Krishna as head of audience, responsible for all consumer-facing products in the region. Prior to joining Yahoo, Krishna was setting up a seed-stage venture capital fund focused on internet and mobile startups in India. (Read Full Article)
Comment on Article Mentions: Keith Nilsson Gopal Krishna Rediff
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Google completes acquisition of DoubleClick
Explore Article Alootechie (Mar 11 2008)
Google has completed its acquisition of online advertising firm DoubleClick that has a vibrant advertising business for banners, videos and display ads which are often intended more to promote brands than to generate immediate sales. (Read Full Article)
Comment on Article Mentions: Google Eric Schmidt DoubleClick
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Naukri.com’s TV commercial Hari Sadu wins Effie Award
Explore Article Alootechie (Mar 11 2008)
Job portal Naukri.com’s TV commercial Hari Sadu has won a Bronze in the Consumer Services Category at the 2008 Asia Pacific Effie Awards. According to Info Edge India, owner of Naukri.com, the TVC was one among the three winner campaigns from India. The awards were conferred at a ceremony held in Singapore on 29th Feb [...] (Read Full Article)
Comment on Article Mentions: Naukri.com Info Edge India Sumeet Singh
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Campus18.com appoints judges for its ‘Best Video Talent’ contest
Explore Article Alootechie (Mar 11 2008) Video
Tangerine Digital Entertainment’s youth portal Campus18.com has roped in MTV VJ Nikhil Chinappa and actor, director Makrand Deshpande as judges for Digistars, an online reality contest to identify India’s ‘Best Video Talent’ in film making, acting and editing. (Read Full Article)
Comment on Article Mentions: Puneet Johar Tangerine Digital Digistars
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Ambareesh Murty named country manager for eBay India
Explore Article Alootechie (Mar 11 2008)
Global internet auction giant eBay has named Ambareesh Murty, currently Director - Core at eBay India, as its new country manager for India, replacing Rajan Mehra who is moving out to pursue an entrepreneurial role in venture capital space. (Read Full Article)
Comment on Article Mentions: Ambareesh Murty Rajan Mehra eBay Inc.
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ApnaLoan to launch insurance portal ApnaInsurance.com
Explore Article Alootechie (Mar 11 2008)
ApnaLoan.com, an online marketplace for loan products, has unveiled its new brand identity. The company has also revamped its website as a part of the re-branding exercise. ApnaLoan.com is also planning to launch an insurance portal ApnaInsurance.com. (Read Full Article)
Comment on Article Mentions: Harsh Roongta
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Nigerian arrested for internet scam in Mumbai
Explore Article Alootechie (Mar 11 2008)
A Nigerian national has been arrested by the Sahar police in Mumbai for conning internet users in India by falsely promising them 9 lakh British pounds and then demanding large sums of money as security and anti-terrorism clearance fees. (Read Full Article)
Comment on Article Mentions: Times of India Group
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BigFlicks offers 14000 movies for download
Explore Article Alootechie (Mar 10 2008)
Online movie download and rental company BigFlicks.com, a part of Reliance Anil Dhirubhai Ambani Group, is offering around 14,000 movies and plays to download. (Read Full Article)
Comment on Article Mentions: Reliance ADAG
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SQL Star launches e-learning portal TheLearningPort.com
Explore Article Alootechie (Mar 10 2008)
Hyderabad-based IT education company SQL Star International has launched TheLearningPort.com, an e-learning portal that aims to promote systematic changes in the current teaching-learning paradigms in Indian education. (Read Full Article)
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Internet connection in India is slow, unreliable: Report
Explore Article Alootechie (Mar 10 2008) Mobile
A study by InternetTrafficReport.com reveals that the quality of internet services in India is among the worst in the world. According to the report, India has an overall index of 74 and a response time of 253 milliseconds, as compared to US which has an index of 98 and a response time of just [...] (Read Full Article)
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RedBus.in launches its operations in Gujarat
Explore Article Alootechie (Mar 9 2008)
Online bus tickets company RedBus.in, which is currently present in Bangalore, Chennai, Hyderabad, Mumbai, Delhi and Visakhapatnam, has launched its operations in Ahmedabad. The company now plans to introduce its website RedBus.in in Gujarati language. RedBus.in is presently available in Kannada, Tamil, Telugu, Malayalam and Hindi, besides English. (Read Full Article)
Comment on Article Mentions: Phanindra Sama







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