Articles from :::exchange4media:::

1. Ex-Delhi Press’ Dinesh Srivastava launches health portal, healandhealth.com

   Explore Article :::exchange4media::: (Mar 17 2010)

   To make youngsters more conscious about their health, lifestyle, food habit and quality of food, Dinesh K Srivastava, formerly of Delhi Press, has launched a health portal, healandhealth.com. The portal, which is currently in Hindi language, will soon be launched in English and Spanish languages as well. Padma Srivastava is Founder and Editor-in-Chief, while Srivastava is Co-Founder and Director of the portal. (Read Full Article)
   

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2. The industry game changers, according to Ronnie Screwvala

   Explore Article :::exchange4media::: (Mar 17 2010) Gaming , Mobile

   The first session of Day 2 of FICCI Frames 2010 commenced with a keynote address by Ronnie Screwvala, CEO and Founder Chairman, UTV Group. He said that the mobile phone was his favourite technology right now and that he saw this medium as a potential game changer. He then went on to give some key pointers that would help create game changers in the gaming, mobile, web and movie business. (Read Full Article)
   

   Comment on Article Mentions:   UTV Group   Ficci   Ronnie Screwvala

3. Facebook to set up office in Hyderabad

   Explore Article :::exchange4media::: (Mar 15 2010) Social Networking

   Facebook, one of the most popular social networking sites, has finally decided to start operations in India from an office in Hyderabad. The office will also have in-house advertising and developer supporter teams like its other global offices. (Read Full Article)
   

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4. Team Zapak & Media Contacts win the Mumbai round of ‘dq, Will you Click’ 2010

   Explore Article :::exchange4media::: (Mar 11 2010)

   Praneeth Reddy of Media Contacts and Zapak’s Eklavya Bhattacharya have their ‘digital quotient’ bang on as the team comprising the duo was declared winner of the Mumbai round of the inaugural ‘DQ, Will you Click’. The Digital Quiz, which was held on March 11, is an initiative of the exchange4media Group, and covered all aspects of the digital world – Internet, mobile, gaming, animation, and technology, among others. (Read Full Article)
   

   Comment on Article Mentions:   Zapak

5. ‘The Internet is not just a media, but a transaction as well’

   Explore Article :::exchange4media::: (Mar 11 2010)

   Digital experts like Arun Mehra of Zapak, Siddharth Rao of Webchutney, Tushar Vyas of Sure Waves, Sandeep Singh of Afaqs and Microsoft India’s Neville Taraporevalla gave some interesting opinion on fixed based pricing model during a panel discussion on digital advertising at the Digital Media Conference 2010, held in Mumbai on March 11. (Read Full Article)
   

   Comment on Article Mentions:   Microsoft   Arun Mehra   Zapak

6. G2 Direct & Digital, Tata Tea, Anil Ambani, Shashi Tharoor among ...

   Explore Article :::exchange4media::: (Mar 11 2010)

   IDMA 2010: G2 Direct & Digital, Tata Tea, Anil Ambani, Shashi Tharoor among ...exchange4media.comGold for the 'Best News Site of the Year went to Web18 Software Services Ibnlive.com and the Silver went to Mid Day Infomedia Limited for Mid-day.com. ... (Read Full Article)
   

   Comment on Article Mentions:   Web18   Anil Ambani   Shashi Tharoor

7. Abhishek Verma joins Star World and Star Movies as Marketing Head

   Explore Article :::exchange4media::: (Mar 9 2010)

   Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined Star World and Star Movies in a similar capacity. In his new role, Verma will be reporting to Anupam Vasudev, EVP - Marketing, Star India. At Neo Sports, Verma was overseeing the marketing of all the business verticals for Neo Cricket and Neo Sports. (Read Full Article)
   

   Comment on Article Mentions:   Anupam Vasudev   Abhishek Verma   Star Movies

8. Sepia Advertising to handle advertising duties of Sci-D’vine Foundation

   Explore Article :::exchange4media::: (Mar 8 2010)

   Sepia Advertising has been appointed to handle the advertising for Sci-D’vine Foundation (The Science of Divine Living), which includes media, creative, OOH and Internet activities for the Foundation. The account size has been pegged at Rs 4 crore. (Read Full Article)
   

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9. Digital is not a medium, but a phenomenon, say experts

   Explore Article :::exchange4media::: (Mar 7 2010)

   The 9th Digital Roundtable, conducted by eBay, in association with IAMAI, in Bangalore, saw a stimulating conversation on ‘Harnessing the power of the web: Building brand and digital sales’. The panelists stressed that digital brought value to consumers and was about the complete brand experience. (Read Full Article)
   

   Comment on Article Mentions:   Iamai

10. Neelanjan Shome moves out of HT Media

    Explore Article :::exchange4media::: (Mar 5 2010)

    Neelanjan Shome, CMO, HT Media, has decided to move on. Shome was serving his notice period, which had ended last week. He had spent close to three years at HT Media, where his key responsibilities included managing assets in print (English and Hindi general interest dailies, English business newspaper), radio and Internet. (Read Full Article)
    

    Comment on Article Mentions:   CMO   Hindustan Times   Pepsico

11. Abhishek Verma quits Neo Sports as Head of Marketing & Communication

    Explore Article :::exchange4media::: (Mar 4 2010)

    Abhishek Verma has put in his papers as Head of Marketing and Communication at Neo Sports. March 4 was reportedly his last day with the organisation. (Read Full Article)
    

    Comment on Article Mentions:   SAB   Robin Thomas   Tommy Hilfiger

12. FM scenario in Sikkim: Innovation a challenge, but competition heats up

    Explore Article :::exchange4media::: (Feb 24 2010) Maps/Local

    The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta. (Read Full Article)
    

    Comment on Article Mentions:   Radio Misty   Imrb   Fmcg

13. Radio Asia 2010: Ready for digital future?

    Explore Article :::exchange4media::: (Feb 22 2010)

    The three-day Radio Asia 2010 got underway in Delhi on February 22. This is the first time that this conference is being held in India and the theme is ‘Journey to the Digital Land’. The event saw industry experts from India and abroad highlighting the need to push for digital in radio medium too and discussing the various challenges ahead. (Read Full Article)
    

    Comment on Article Mentions:   AIR

14. Ignitee Digital Solutions strengthens presence in the South with two new wins

    Explore Article :::exchange4media::: (Feb 22 2010)

    Ignitee Digital Solutions has added real estate major Purvankara Builders and Developers from Bangalore and Chennai-based art director Thotta Tharani’s project. Following these wins, the company will be formulating a social media marketing campaign for Purvankara Projects. The company will also be managing the website of Thotta Tharani. (Read Full Article)
    

    Comment on Article Mentions:   Ignitee Digital Solutions

15. India B2B Media Summit 2010: Internet medium will see fragmentation in time to come: Ajit Balakrishnan

    Explore Article :::exchange4media::: (Feb 22 2010)

    The Association of Indian Magazines, in association with Pressmart and exchange4media Group, organised the India B2B Media Summit 2010 in Mumbai on February 22. The Summit saw industry experts converge to discuss ways to build communities digitally and how B2B companies need to move beyond traditional modes of operation. India B2B Media Summit 2010: ‘B2B has brought in micro marketing’ India B2B Media Summit 2010: Of building communities on the web (Read Full Article)
    

    Comment on Article Mentions:   Pressmart

16. CII Brand Summit: Media should not be seen as mass or social – integration worked better: Rahul Welde

    Explore Article :::exchange4media::: (Feb 19 2010)

    Speaking on ‘From mass media to social media’ at the fifth CII Brand Summit 2010, being held in Bangalore on February 19-20, Rahul Welde, Vice President, Media services, Asia AMET Unilever, Singapore, highlighted the various media touch points of the consumer. (Read Full Article)
    

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17. IndiaMART.com launches multimedia ad campaign; ad spend pegged at over Rs 5 cr

    Explore Article :::exchange4media::: (Feb 17 2010)

    IndiaMART.com on February 16, 2010 launched a nationwide advertising campaign across radio, Internet and print media. This the first of its kind of advertising campaign from IndiaMART and the advertising spend is pegged at more than Rs 5 crore spread over 50 days. (Read Full Article)
    

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18. Budget 2010: IAMAI’s wishlist includes growth package for digital; industry nods in agreement

    Explore Article :::exchange4media::: (Feb 17 2010) Mobile

    Comment "Send your good taste to celebration by delivering our mouthwatering cakes to Goa and exotic flowers to Goa and leave ..." - rony24

    In a pre-budget Memorandum sent to the Finance Ministry and to the Department of Information Technology through their representative body, the Internet and Mobile Association of India (IAMAI), the digital industry has suggested a few steps to ensure long-term growth of the industry. exchange4media spoke to some industry players to find out more about their Budget wishlist. (Read Full Article)
    

    1 Comment Mentions:   Department of Information Technology   Mobile Association of India

19. What's-On-India channel spruces up line-up with 'Whats on my Teevee'

    Explore Article :::exchange4media::: (Feb 17 2010)

    What's-On-India channel spruces up line-up with 'Whats on my Teevee'exchange4media.comSet up in 2005 by Atul Phadnis, at the inflection point of the Analog Indian TV industry turning Digital, the company was VC funded by Sequoia Capital and ... (Read Full Article)
    

    Comment on Article Mentions:   Sequoia Capital India   Atul Phadnis

20. s4m Round Table Conference: Industry honchos upbeat about a flourishing Hindi media

    Explore Article :::exchange4media::: (Feb 16 2010)

    To ponder over the state of Hindi media in India and its future, exchange4media Group recently organised a Round Table Conference in Delhi. The Conference, which was part of the run up to the launch of the Group’s Hindi media and advertising news portal samachar4media.com, witnessed the participation of prominent media stalwarts like Shashi Shekhar, Paresh Nath, Shravan Garg, Maheshwar Peri, Sameer Kapoor, and Aunindyo Chakravarti, among others. (Read Full Article)
    

    Comment on Article Mentions:   Shashi Shekhar   Maheshwar Peri

21. exchange4media Group launches Hindi media & ad news portal samachar4media.com

    Explore Article :::exchange4media::: (Feb 15 2010)

    The exchange4media Group on February 15, 2010 launched its Hindi media and advertising news portal samachar4media.com. This launch also marks completion of 10 years of the Group’s flagship offering, exchange4media.com. A Roundtable on ‘The Financial Challenges Being Faced by Hindi Media’ in Delhi is being organised in the Capital which will have AS Raghunath, Silesh Sharma, Satveer Kataria, and Sunil Mutreja among its panel of speakers. (Read Full Article)
    

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22. Entries called for Indian Digital Media Awards 2010

    Explore Article :::exchange4media::: (Feb 12 2010)

    Entries have been invited for the Indian Digital Media Awards 2010 (IDMA 2010). In all, 23 Awards would be given across six categories – Web, Gaming, Mobile/Viral, Social Media, Special Awards and Hall of Fame. Details of each category and participation forms will be available on exchange4media.com from Monday, February 15, 2010. (Read Full Article)
    

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23. S Balasubramanian joins Dinamalar as Head of Marketing, New Media

    Explore Article :::exchange4media::: (Feb 8 2010)

    Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com. Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings. (Read Full Article)
    

    Comment on Article Mentions:   NRI   New Media   Opinion Post

24. Mixed Media: How our media can ensure a bright future with low-cost computers

    Explore Article :::exchange4media::: (Feb 8 2010)

    It’s vital for the Indian media to evangelise Nicholas Negroponte’s ‘One laptop per child’ and push for incentives to promote Internet usage, as these will help increase media consumption, writes Pradyuman Maheshwari. (Read Full Article)
    

    Comment on Article Mentions:   Nicholas Negroponte   Pradyuman Maheshwari

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