About Feedburner
FeedBurner is a news feed management provider launched in 2004. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Services provided to publishers include traffic analysis and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format, authors now choose to include advertising in two-thirds of FeedBurner's feeds.
Read MorePublished feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds. FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds.
On June 3, 2007 FeedBurner was acquired by Google Inc., for a rumored price of $100 million. One month later, two of their popular PRO services (MyBrand and TotalStats) were made free to everyone.
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Quotes about Feedburner
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“ In addition, the algorithms we use to calculate subscribers and reach at Google are more accurate and up to date than the algorithms previously used at FeedBurner.com, so your numbers will not be exactly the same before and after the transfer. We are constantly tuning our analytics to ensure they are accurate and correct for our publishers, but going forward we are only doing this within the Google environment. ”
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