Alok Kejriwal

About Alok Kejriwal

Alok Kejriwal (born December 25, 1969) is an Indian entrepreuner. He is the CEO of Games2win and Chairman of the Contest2win group.

Alok finished his schooling from Campion School, Mumbai and obtained his Masters degree in Commerce from Sydenham College, Mumbai.

Alok began his professional career by joining his family business, Hindustan Hosiery, after a brief technical stint abroad. He started the export division of Hindustan Hosiery in 1994 and increased its exports turnover from Rs.400,000 in 1994 to est. Rs.80,000,000 in 1999. His clientele included International Chain Stores like C&A;, Hennes & Mauritz and Karstadt amongst several others.

In August 1998 Alok left Hindustan Hosiery to start his own dotcom venture – Contests2win.com or c2w as it is commonly known today.[1] Contests2win.com was India’s first contest site. The website was started on a budget of Rs.5000 and has gone on to become the largest contesting website in India.

C2w is a profitable dot com enterprise that has executed over 1500 interactive campaigns for over 300 Fortune 500 brands and has created a new interactive marketing format called "advergaming".

C2w further expanded to China, that lead to a formation of [2]Mobile2win. M2w has a leadership position in Wireless marketing in China and India and is a leading player in the consumer vas business in the APAC region. Within 2 years of starting up, mobile2win has become a Stanford University case study for wireless marketing. Post mobile2win, Alok has incubated and launched two other companies – [3] Media2win in December 2004 - India’s first integrated full service Interactive agency, and [4] Games2win in August 2005 - India’s first Casual Gaming portal.

By revolutionizing the traditional concept of how brands communicate with consumers and injecting interactivity in their brand speak, Alok, as CEO of contests2win has helped several leading corporates such as HLL, Walt Disney, MTV, L’Oreal, Coke, GE, Procter & Gamble, LG, Pepsi, Sony Music, Kellogg’s, DHL, Channel [V], Revlon, BPL, Bajaj Auto and ICICI amongst others create promotions which are brand involving, interactive, innovative & memorable. These campaigns are now deployed on multi media formats that include Internet, Mobile and TV.

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Quotes

“ Matrimony games are enjoyed all through the year, by someone or the other, across the globe. We will be launching Chinese, Malay, Korean and Arab wedding games in 2009 with a cost of approximately Rs 5 lakh each. We expect to recover our investments in a year's time. ”
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