Articles from manuscrypts

1-23 of 23
Categories:
Markets: Bollywood, Gaming, Maps/Local, Mobile, Outsourcing, Social Networking, Telecom, Travel, Video
Financing: Acquisition, Funding

  1. Micro Ambassadors

    m a n u s c r y p t s (Nov 16 2008) Social Networking Explore Article

    The recent twitterguru polls conducted by itwote was a neat social experiment. The idea was to choose the person on twitter (in India) most loved by all. In that sense, the number of followers a person had or the number of tweets did not, though i did feel that the person with more followers did [...] (Read Full Article)

    Comment on Article Mentions:   TiE   Orkut

  2. Tata Sky - life after plus

    m a n u s c r y p t s (Nov 11 2008) Explore Article

    I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal video revorder, that allows you to pause, record and rewind Live TV), and two brand ambassadors, they could’ve really made a great, extended storyline out of [...] (Read Full Article)

    Comment on Article Mentions:   TiE   NDTV Lumiere   Airtel

  3. Change 2.0

    m a n u s c r y p t s (Nov 9 2008) Social Networking Explore Article

    The world, or at least most of it, has been applauding the success of Obama’s social media strategy, stating it as one of the big pillars of his victory, and rightfully so. A look at his homepage would tell you that he is very well connected to the social media scene - ‘Obama Everywhere’. ‘Organise [...] (Read Full Article)

    Comment on Article Mentions:   TiE   Barack Obama   John McCain

  4. Pepsi - for social drinkers

    m a n u s c r y p t s (Nov 2 2008) Mobile , Social Networking Explore Article

    So, after 5 months of work, pepsi has finally come out with its logo. The new logo is supposed to be a ‘quantum leap’ in positioning and defining Pepsi as a cultural leader. The intent, I feel, is right, if we can go by the following words from Frank Cooper, Pepsi’s VP-portfolio brands, “We felt [...] (Read Full Article)

    Comment on Article Mentions:   TiE   Frank Cooper   Vodafone

  5. Lose-Lose Situation

    brants.wordpress.com (Jul 31 2008) Explore Article

    That, I believe is what Hasbro and Scrabulous have gotten each other into. In case you guys have been tardy and not playing Scrabulous on Facebook, Scrabulous, a popular app on Facebook, modeled on Scrabble - the board game, has had to remove its application from the US and Canada, (for IP - the intellectual [...] (Read Full Article)

    Comment on Article Mentions:   Hasbro   Mattel

  6. Mark Up Pricing?

    brants.wordpress.com (Jul 30 2008) Social Networking Explore Article

    It’s been just over a month since Facebook wrested the #1 position from MySpace in terms of unique visitors to the site. That’s in spite of being only about half of MySpace in terms of traffic and having to deal with Orkut in India, Brazil etc. This, plus the fact that Facebook’s international strategy of [...] (Read Full Article)

    Comment on Article Mentions:   Google   Mark Zuckerberg   Bollywood

  7. Comic Trip

    brants.wordpress.com (Jul 29 2008) Explore Article

    Towards the end of last year, there was some frenetic activity in the Indian comic space. Since Amar Chitra Katha and Tinkle are among the wonderful things that are an intrinsic part of my childhood memories, I thought a post on the same has been due for a long time now. And the news that [...] (Read Full Article)

    Comment on Article Mentions:   Amar Chitra Katha   McDonalds   ACK Media

  8. Brand Manager 2.0

    brants.wordpress.com (Jul 24 2008) Explore Article

    Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought - ‘the tyranny of the big idea‘. This is also a great read on the same subject. The one line take-out would be that in the presence of the big idea, smaller ideas which might have had [...] (Read Full Article)

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  9. Marching to different beats

    brants.wordpress.com (Jul 22 2008) Social Networking Explore Article

    I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates etc on news channels, and more importantly, the reality shows, are all user generated content. Of course, the packaging differs because unlike the net, time is [...] (Read Full Article)

    Comment on Article Mentions:   Instablogs   Radio City   Alka Yagnik

  10. One Stop Shops

    brants.wordpress.com (Jul 21 2008) Social Networking Explore Article

    I’ve always had a soft corner for Rediff, perhaps because, once upon a time, it was the site that led me to new things on the internet. First it was email, and though I had the eudora and usa.net and a few other mailboxes too, this was the one most frequented and used. Then it [...] (Read Full Article)

    Comment on Article Mentions:   Rediff

  11. Train of Thought

    brants.wordpress.com (Jul 14 2008) Social Networking Explore Article

    Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases,  ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the Indian [...] (Read Full Article)

    Comment on Article Mentions:   Max New York Life   Irctc   Delhi Metro

  12. Traditional Media 2.0 ?

    brants.wordpress.com (Jul 7 2008) Explore Article

    Traditional media, and specifically the print media, don’t seem to be too worried about the web being competition. Possibly justified, since, unlike their counterparts in the US, their circulation numbers don’t seem to be dipping. Which is perhaps why, they don’t think much of web 2.0 or the potential it offers to them. For now, [...] (Read Full Article)

    Comment on Article Mentions:   Malayala Manorama   Moneycontrol   Instablogs

  13. Carp

    brants.wordpress.com (Jul 2 2008) Explore Article

    I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, they will either show me ads, attitude or stunts (though i liked the most recent Pulsar ad, the music mostly ) I really can’t blame [...] (Read Full Article)

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  14. Social Ambassadors

    brants.wordpress.com (Jun 30 2008) Explore Article

    Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. I, for one, subscribe to Big B’s blog, because, from his posts, i think he is a natural. And even if this is true, he’s doing [...] (Read Full Article)

    Comment on Article Mentions:   Big Adda   Pepsi

  15. The Stage of Conversation

    brants.wordpress.com (Jun 26 2008) Social Networking Explore Article

    Branded networks, that’s what Nautanki.tv’s new offering YouTopia is all about. (via agencyfaqs). The rationale is that since brands, especially in a nascent market like India,  may not want to invest in the infrastructure thats required for social networks, YouTopia would provide the same for individuals and brands to create their own networks with “necessary [...] (Read Full Article)

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  16. The Middle Path

    brants.wordpress.com (Jun 24 2008) Social Networking Explore Article

    Lamenting about the state of the internet in india is second and sometimes even first nature for this blog. This was the last major rant. It usually surprises me that even with India’s growth story and the obvious uses of the internet, our internet penetration is languishing in single digits. Yes, we have infrastructural issues, [...] (Read Full Article)

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  17. Trust they’re connecting people

    brants.wordpress.com (Jun 19 2008) Mobile Explore Article

    I just realised that I totally missed this one - The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem myself by attempting a post now. Bottomline, Colgate has been dislodged from the numero uno position by Nokia, no mean task, that, and it is a [...] (Read Full Article)

    Comment on Article Mentions:   Rediff   Nokia   Economic Times

  18. Local Portals

    brants.wordpress.com (Jun 18 2008) Explore Article

    I came across this today - a local site for Kolkata - I Love Kolkata.com, powered by the ABP group. The site for Kolkata Mirror had been launched a while back, though the paper itself has not been launched in the market. The first two pages of a google search threw up only one other [...] (Read Full Article)

    Comment on Article Mentions:   Burrp   Cnn Ibn

  19. Mobilisation

    brants.wordpress.com (Jun 17 2008) Mobile Explore Article

    For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as absolutes go, its a mere 2% in the overall media spend. And with the total [...] (Read Full Article)

    Comment on Article Mentions:   Times of India Group   Google   Nokia

  20. More Web 1.0 please

    brants.wordpress.com (Jun 5 2008) Explore Article

    WATBlog has a post today that gives details on the JuxtConsult India online report. Keeping in mind the ET report that I had quoted from yesterday, which stated that the usage of the internet was evenly spread across SEC categories, it is extremely interesting to note that most internet users have Televisions and Mobiles. Hmm, [...] (Read Full Article)

    Comment on Article Mentions:   India Post

  21. India and the Internet

    brants.wordpress.com (Jun 4 2008) Explore Article

    I read a report by Akamai recently on the state of the internet. Before i start on that, I have to share the wonderful experience I had with Akamai. It didnt start out very well, because i was being sent around in loops of ‘check your email and click the link’. The link asked me to [...] (Read Full Article)

    Comment on Article Mentions:   McDonalds   Vodafone

  22. India Still Shining

    brants.wordpress.com (May 28 2008) Social Networking Explore Article

    I’d written a post earlier on local sites. Happened to come across another one yesterday. Its called indiashines.com. To summarise what the PR note had to say about the site, the need gap identified is a social network plus site which understands the “diverse language, cultural and regional requirements” needs and one that’s therefore customised to Indian [...] (Read Full Article)

    Comment on Article Mentions:   Blogger   Techtree

  23. Peer Pressure?

    brants.wordpress.com (May 27 2008) Explore Article

    Yesterday, Contentsutra carried a story about Times Business launching a professional networking site called Peer Power. The post also mentioned that the new site wouldn’t be leveraging Times Jobs. Like I commented there, I’m still trying to understand why they are (seemingly) adamant about not leveraging their existing properties in print, on a new media platform. [...] (Read Full Article)

    Comment on Article Mentions:   Times of India Group   Times Business Solutions   ContentSutra

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