In India, Google Searches For Users With Print Ads

Entities Mentioned

• Google
• Robin Wauters
• Times of India Group

1. Different markets have different needs for marketing products or services. We all know that much. But that doesn't take away the weirdness of a company like Google advertising its core product (online search) by using ink that was printed on paper. Guilty of this hideous crime (I kid, I kid) is Google India, who apparently ordered some targeted quarter-page advertisements to appear in a variety of city supplements of The Times Of India, the leading English-language daily newspaper in the country. (Read Full Article)

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