Universal McCann Social Media Report

Entities Mentioned

• Alok Mittal

1. Interesting report from Universal McCann on social media. With respect to India, while overall Internet penetration remains abyssmal, some of the social media metrics fare better (on base of 17M active users in target group):
   
   85% read blogs, with fairly high frequency of usage
   66% have created a profile on a social network, and frequently update it
   65% [...] (Read Full Article)
   
   

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