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Bangalore based online DVD rental company Seventymm is throwing out some numbers, which may or may not mean anything: it says it will invest $15 million (around Rs 637 million) over the next five years as it targets a nationwide presence. The company has raised about $10 million from in funding to invest in acquisitions and brand building. In Q4 of this yea, the company will spend about Rs 80-100 million in mass media campaigns, which include both online and offline marketing," saidSeventymm COO Subhanker Sarker, in this story.
The company, which currently operates in Mumbai, New ... (Read Full Article)
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