Cannes Lions 2008: At the end of the day, it is still about storytelling

Entities Mentioned

• Dentsu
• Paramount Pictures

1. The Cannes Lions International Advertising Festival 2008 has brought new media, new ways of looking at old media and various such topics under the scanner through the Festival. On June 19, advertising industry thought leaders took the discussion back to the basics and how while it was the idea at heart, the game was still about storytelling. (Read Full Article)
   
   

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