Shashi Reddi - An Exclusive Interview with the Founder of FXLabs on In-Game Advertising

Entities Mentioned

• Nasscom
• Zapak

1. The advertising scenario is up for an overhaul. The company big-wigs are finally realising that the consumer has been getting immune to traditional ways of advertising and are coming up more innovative ways to capture the mind share. In-game advertising and the concept of reaching out to consumers using computer games as a platform is finally catching on in India. (Read Full Article)
   
   

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