Widgets Working As A Marketing Tool

Quotes

1. “ They first wanted to kill Scrabulous, but I suspect (Mattel and Hasbro) will eventually want to accommodate it. ”

2. “ It's not a fad. It's not going away. ”

3. “ People will develop more advanced widgets. ”

4. “ The traffic we've received from widgets has gone up about sixfold in the last eight months. ”

5. “ A Facebook user could take that badge and put it on their Facebook page with our brand on it. ”

6. “ It's becoming a very important trend. ”

7. “ We're still in the very early stages of mobile widgets. ”

Entities Mentioned

• Microsoft
• Sequoia Capital
• News Corp
• New York Times
• Time Warner
• Hasbro
• Mattel
• Washington Post
• WidgetBox

1. Users of Facebook revolted early this year when Hasbro and Mattel threatened legal action to shut down Scrabulous, a software game similar to... (Read Full Article)
   
   

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