Dentsu, Connecturf in Digital Ad Venture – Clickstreamers. How Does it Fit in Strategically for Connecturf?

Entities Mentioned

• Dentsu
• Toyota
• Thomas Cook
• Connecturf
• Dentsu India
• Honda Motors

1. Dentsu Marcomm Pvt. Ltd, - the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.
    
   It will be a 51 – 49 JV with Dentsu holding the majority.
    
   The agency is keen on propelling the Return on Involvement concept as opposed to ROI. This indicates that India is finally catching up [...] (Read Full Article)
   
   

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