Guardian Mulls India Launch - But What Price A Brand Extension?

Entities Mentioned

• Google
• BBC News
• Carolyn McCall

1. From our sister site paidContent:UK… Guardian.co.uk, which last year set up its GuardianAmerica.com US subsite, is now considering launching in several more territories. Asked what follows the US expansion: Digital content director Emily Bell told the Online Publishers Association Forum For The Future what could follow the US launch: "You would certainly look to India; you'd probably look to the Middle East as a brand around comment and analysis. We're looking very much at the Anglophile world because it's a very simple step." "We used to be Manchester, then it was the UK, now it's the world ... it's a ... (Read Full Article)
   
   

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