Mainstream Digital Media; Display Beats Search Advertising?

Entities Mentioned

• Nikhil Pahwa
• Motorola
• Zapak
• Rohit Sharma
• Times Business Solutions
• Smile Interactive Group
• Manish Vij
• Starcom Worldwide
• New Media Congress
• Ravi Kiran
• Anurag Batra
• Dinesh Agarwal

1. Mainstream Digital Media? A term for us to consider - when asked about Motorola's (NYSE: MOT) position on spends on regional language content, Lloyd Mathias, Marketing Director for India & South West Asia said that the company doesn't have a position on regional digital media- "We target mainstream digital media".
   
   Display vs Search advertising: "We found display marketing works better than search - 2.5 times more than search, and I can contest that." Manish Vij, Chief Business Officer of the Smile Interactive Group put forth a fairly strong challenge to search marketing; makes me wonder if ... (Read Full Article)
   
   

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