International: Advertisers disappointed in the merger that wasn’t

Quotes

1. “ We're all a bit disappointed really. ”

2. “ As for Yahoo's options, there are many but a Google transaction cannot be not one of them. ”

3. “ We believe that Google may benefit from the disarray of its two largest competitors, as Microsoft has withdrawn its bid for Yahoo. ”

Entities Mentioned

• Google
• Microsoft
• Yahoo
• News Corp
• Time Warner
• Jerry Yang
• Steve Ballmer
• Starcom MediaVest Group
• Yahoo and Microsoft

1. Advertising clients appeared disappointed that Yahoo and Microsoft couldn't make a merger work. But it wasn't because they won't have the chance to do business with Microhoo; rather, they were letdown that a stronger challenger to Google wasn't created. (Read Full Article)
   
   

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