Zapak to Have 500 Gameplexes by 2009. Bets big on Merchandising Revenues

Entities Mentioned

• Business Standard
• Zapak
• Cartoon Network
• McDonalds
• Ishant Sharma

1. Zapak Digital Entertainment is looking at merchandising as a way to to push growth. The gameplan is to launch merchandise around the various games on offer. It’s not clear if those games will include those developed for Zapak’s partners and affiliates such as Cartoon Network, The Kolkatta Knight Riders, the MTv Roadies Show among others. It seems unlikely.   The merchandise will [...] (Read Full Article)
   
   

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