Freebies are In: Star Wars Book and ColdPlay’s Latest Song For Free Download (legally)

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• Ashish Sinha

1. Why has free suddenly become so important? Is free the coolest way to seed WoM/Viral marketing? Grab these two freebies before we discuss: a. Star Wars Book available for free download. In an effort to promote the latest book in the Star Wars “Legacy of the Force” series, Del Ray is giving out book one Betrayal for free as an audio book, eBook, and PDF download. Betrayal, which was a New York Times Bestseller, is the first book in the series and the free download will be available for two weeks until May 13, when the ninth and final book, ... (Read Full Article)

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