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Couple of days back, I covered Moser Baer’s creative way of using cycle carts to expand it’s distribution channel in tier 2 and 3 cities; and now, Indian auto cos are working with the postal department to leverage latter’s nationwide network, in order to increase the dealerships (especially in rural areas). Banks, Insurance companies and other financial institutions have already partnered with postal department to increase the penetration. The department of posts is currently exploring business propositions whereby Tata Motors and TVS will be in a position to increase their car dealership in rural areas. These Companies have ...
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