burrp.com launches online TV guide for India

Entities Mentioned

• Burrp
• Deap Ubhi

1. 

   Mumbai, April 15, 2008:Pushing the web2.0 envelope, burrp.com today announced the launch of burrp!TV(http://tv.burrp.com), an online television guide that offers a comprehensive view of what is playing across TV channels in India. burrp!TV will be an extension to the portal’s existing offering that currently comprises of local lifestyle listings.

    

   Key features of burrp!TV–

    

   ·         Search: The ability to search television listings for show names, character names, channel or genre

   ·         Time Travel:The ability to view channel schedules 14 days ahead of time

   ·         SMS Alerts:The functionality to set SMS reminders before a show is about to commence

   ·         Movie Explorer:A browser for movies playing across all television channels

   ·         WAP Enabled:Accessibility on mobile phones through GPRS

    

   Outlining the opportunities in the new age digital media space, Deap Ubhi, co-founder & CEO, burrp.com said, “Television is an exploding medium in India but surprisingly there are not enough structured offerings in this space. As the Indian audiences grow wider and more diverse, the TV space will respond with more expansive content, creating a greater need to structure information and filter out the noise. That's where burrp!TV comes in the picture, continually helping users to make informed decisions.”

    

   The company has roped in key media networks such as Star, Sony, Zee and Discovery as well as other independent channels such as Zoom to support the platform with high qualityschedules and content. Currently the portal displays schedules of 14 popular Indian television channels. The company is in talks with all major national as well as regional channels and aims to tie-up all major Indian television channels by the year end.

    

   About burrp!TV:

   burrp!TV is a comprehensive online television listings service layered with a suite of personalization tools that provides it’s users with a cutting edge platform to know what’s playing on television channels across India.

    

   About burrp.com:

   burrp! was established in August of 2006 and is a leading social lifestyle listings portal. It was launched by a team of ex-pats from California who are now based in Mumbai. The portal has two product offerings namely burrp!TV and burrp!Local. While burrp!TV is an online television listing service, burrp!Local offers a platform for user generated reviews and related content atop of local businesses for all major Indian metros.  burrp! was recently listed as one of the top 30 web 2.0 companies in the world by business 2.0 magazine.

   burrp! can be accessed at www.burrp.com.

   
   

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