Dentsu media attempting to change media inventory buying and selling through an auction portal!

Entities Mentioned

• Sulekha
• Sify Technologies Ltd
• Forrester
• Percept Knorigin
• Dentsu

1. Media selling and media buying be it print, tv, outdoor or online media has always been the crux of the revenue model across all media's. Leaving aside subscription based models advertising is still the most profitable model that makes most of these media earn their bread, butter and sometimes jam. :)So inorder to make sure that media sellers and buyers get the maximum out of this media space selling game Dentsu media an Indian arm of the Japan-based Dentsu group, is planning to launch a website in September, which will be a platform for the auction of unsold ad inventory across TV, ... (Read Full Article)
   
   

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