Advertising Market in India: TV and Radio to grow faster than the Print

Entities Mentioned

• Microsoft
• Ashish Sinha

1. According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a three percentage points more than the growth it achieved in 2007. Advertising Market Stats/Projections: The overall advertising and media industry is expected to close at Rs 21,314 crore in revenues in 2008, riding a 20 per cent growth rate Television advertising market is projected at Rs 8,674 crore in 2008 The print industry stands at nearly Rs 10,000 crore. The cinema medium will corner around 0.7 per cent of the total advertising budget in 2008. Outdoor ... (Read Full Article)

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