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Essar and Virgin backed The Mobile Store which started in Early 2007 has opened up around 600 stores across India. The Mobile Store claims to have over million customers, has a presence in over 76 cities and has begged 6 awards.The Mobile store's concept is to provide different categories of phones to the consumer. These categories includes Business - PDA Smartphones, Emails, data transfer etc Lifestyle - Fashion phones, Look and elegance, Fun - Multimedia music, camera, games, wacky ring tones and wallpapers, Value for Money - Special offers, discounts and budget phones. (Read Full Article)
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