PubMatic Launches Benchmark Ad Network Pricing Index

Quotes

1. “ What we're seeing is that advertisers are relying on the targeted, niche audiences that smaller Web sites represent, leading to a significant variance in net publisher eCPMs from ad networks depending on Web site size. ”

   By Greg Stuart

Entities Mentioned

• Google
• Draper Fisher Jurvetson
• Nexus India Capital
• Helion Venture Partners
• Komli
• PubMatic
• News Corp
• Albert Madansky
• Michele Madansky
• Interactive Advertising Bureau
• Marketwire
• Greg Stuart

1. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. ... (Read Full Article)
   
   

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