Why Indians Flock to Social Networks? Just for Friends

Entities Mentioned

• Ashish Sinha
• Nielsen

1. By now, you and I have sort of realized that most of the social network startup in India are losing out to Orkut.
   While reasons could vary from one startup to the other, it’s really important to understand why Indians use social networks.
   As per Nielsen’s research,
   
   82 % wantto keep in touch with people they know,
   58 % join a social networking site to reconnect with old acquaintances they have lost touch with,
   53 % sign up to make friends
   43 % cite professional networking as a reason.
   
   The 53% who want to make friends are ... (Read Full Article)
   
   

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