IPL’s Delhi Daredevils get Akshay Kumar’s brand power

Entities Mentioned

• Bollywood
• Kingfisher
• Adidas
• Hero Honda
• Leo Burnett
• Preity Zinta
• GMR Group
• Akshay Kumar
• Religare
• Delhi Daredevils

1. Cricket and Bollywood are getting delightfully blended thanks to the IPL and ICL initiatives. So far, IPL has had some high powered Bollywood involvement in the form of Shak Rukh Khan and Preity Zinta, among others. Now, GMR Sports has roped in Akshay Kumar as Brand Ambassador for the Delhi Daredevils team. (Read Full Article)
   
   

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