Lead India Campaign Overview; Mobile, Web and Social Network

Entities Mentioned

• IIT Kanpur
• Lead India

1. The Lead India campaign, which started off as a print product and later crossed over to TV, has become quite the darling of the ad fraternity. While the high profile print and outdoor campaigns were blasted across metros, this Agencyfaqs article gives an overview of how winner, RK Misra, used SMS tools to garner votes. MyToday, which claims to have 3 million subscribers, split 70 characters of their subscriber message shootouts soliciting users to vote for Misra through a shortcode. There is no mention on the number of votes garnered though. Times has a microsite dedicated to Lead ... (Read Full Article)
   
   

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