Microsoft unveils next generation contextual advertising delivery through speech recognition technology

Entities Mentioned

• Microsoft

1. Microsoft is leaving no stones unturned to increase its currently miniscule market share in lucrative online advertising space.
   
   It recently unveiled new contextual analysis and ad targeting solutions for online video content at the fourth annual adLabs Demo Fest at Microsoft's headquarters. The Contextual Ads for Video offering uses speech recognition technology to translate the audio from online clips into text, which can then be matched to deliver targeted ads to the users.
   
   The algorithm used by Microsoft can differentiate between speakers (in the video) and even their conversations, parse the context of what's being said, ... (Read Full Article)
   
   

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