Star, Bccl To Launch Home Shopping Business: Report

Entities Mentioned

• Business Standard
• Network18
• Star India
• Times of India Group

1. After Network18's HomeShop18, another home shopping network is reportedly in the works. Business Standard reports that STAR India and the Times of India group (BCCL) are tying up with a Korean company to launch a home shopping network company. The Korean company will hold a minority stake, while STAR and BCCL will be equal partners. The story is unconfirmed: there's no confirmation or comment from STAR. Remains to be seen whether online and mobile portals are a part of their plans. I wonder if ROI for a home shopping networks is an issue: remember, 23 percent of ... (Read Full Article)

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