HT Media, Dainik Bhaskar, Dainik Jagran And NDTV To Sell Ads For Equity

Entities Mentioned

• Business Standard
• Network18
• Radio Mirchi
• Videocon
• Travelguru Affiliate Program
• Dainik Bhaskar
• Ravi Dhariwal
• Coleman & Co.
• Rajiv Verma
• Jagran Prakashan Ltd
• Times Internet Limited
• IOL Broadband
• Hindustan Times
• Times of India Group

1. Would you sell stake in your company in exchange for advertising inventory? After Bennett, Coleman & Co. Ltd (BCCL), publishers of the Times of India and Economic Times, and JV partners of the TV Channel Times Now, other media groups including HT Media, Dainik Bhaskar, NDTV and Dainik Jagran are setting up a Private Treaties division. Business Standard reports that Dainik Bhaskar has closed three deals. They've also hired Arvind Mittal from UTI head its treaties division. Meanwhile, NDTV set up its division six months ago, Jagran Prakashan is preparing a proposal for the ... (Read Full Article)

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