Chandamama Eyes Triple Digit Growth; Integrates Rediff Q&A And Instant Messenger With Site

Entities Mentioned

• Rediff
• Mozilla Firefox
• Disney
• Opera
• Walt Disney
• Mundu IM

1. Chandamama CEO L. Subramanyan, in an interview with Mint, says that the company is eying triple digit growth. No revenue projections for the website, which they've only recently acquired control of. Subramanyan says that they'll offer freebies to gain traffic for their site, and maybe look at options like personalized comic strips, advertising on comics and sponsored comics for monetization. Advertising isn't a priority for the site now. The childrens publication currently has rights to 25 characters and a library of 16,000 stories, but importantly, isn't beyond creating new IP (new characters). Subramanyan denies knowledge of Walt Disney's (NYSE: ... (Read Full Article)

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