ZestADZ: Targeted and contextual mobile advertising

India Business Blog (Jan 5 2008) Mobile

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  1. I have read numerous blog posts and articles predicting that 2008 will see tremendous rise in mobile content distribution. From watching TV serials and movies to playing games to reading blogs and newspapers, everything will be mobile enabled.
    Google along with few others have already gone ahead and enabled contextual mobile advertising for their publishers and advertisers to cash on tremendous growth in mobile subscriber base worldwide.
    In India, mobile-worx, a mobile solutions company, have made foray into mobile advertising market place via zestadz. (Read Full Article)

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On 1/6/08 srivikas said:
"I am Sri Vikas, Product Manager for Mobile-worx.
first, allow me to thank you for featuring ZestADZ .

ZestADZ is one of the leading mobile advertising platform in india. it is the only mobile advertising platfrom in india which has the technology to deliver highly targeted and relevant ads in all mobile formats - SMS/WAP/ J2ME and other rich media content.
we currently have the ability to serve millions of advertisements anywhere in india which will help mobile content site owners to monetize their services and at the same time enable advertisers to reach out to their potential customers/consumers and thus enhance their brand image and facilitate greater interactivity.

we believe that 2008 will mark the beginning of new frontiers in mobile advertising in india. And Mobile-worx will strive to be the pioneers of mobile advertising via ZestADZ .

"
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On 1/7/08 Pawan said:
"This looks like an interesting technology. Mobile advertising is one technology-centric market where India clearly has the capability to move ahead of the US since India already has such a high mobile penetration and there are generally the typical consumer is less concerned about privacy."

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