HT acquires DesiMartni…what’s the rationale?

Entities Mentioned

• Bixee
• Hindustan Times

1. I was alerted to this piece of news today morning about DesiMartini, an Indian social networking site getting acquired by HT Media. The acquisition figure (rumored to be 10m USD) is eyepopping to say the least but frankly, it is not entirely unbelievable. The price one pays for a product depends largely on how badly you want it, rather than a valuation of its intrinsic worth. DesiMartini is a fairly listless website, with no noteworthy traction, notwithstanding the big advertising money it must have spent for its ad campaign on national television, yet a firmly-dug in media house like ... (Read Full Article)

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