Online ho!

Express TravelWorld (Nov 19 2007)

Categories:
Markets: Bollywood, Gaming, Maps/Local, Mobile, Outsourcing, Social Networking, Telecom, Travel, Video
Financing: Acquisition, Funding

Quotes

  1. “ The GDS assists in the entire experience and not merely with ticketing. With the customers being more knowledgeable today, the role of the GDS is to help develop a common platform and be an integrator of technology within the travel industry to deliver seamless passenger journey. ”
  2. “ With emerging niches such as FIT, MICE, business travel, VFR (Visiting Friends and Relatives), SMERFs (Social, Military, Friends, Relatives, Fraternity), medical tourism and even a high number of individual women travellers, the GDS provide the best platform for all the services - airline ticketing, car rentals, hotels, etc, that one may need during travel. ”
  3. “ This is best leveraged for the hotel industry, as the user can use his own images and review them, and then accordingly also participate by responding to other reviews. ”
  4. “ The basic challenge will be to retain the attention of the rich, who are poor time managers, and who constantly reject marketing strategies. This provides an opportunity to create a credible online experience for the users in terms of booking. ”
  5. “ The Indian inventory is underrepresented abroad, thus making it crucial for hotels to choose the correct electronic distribution partner. ”
  6. “ What it boils down to is focus on the consumer - delivering their needs and being consistent in doing so. If one manages that, one is sure to do well. ”
    By Sharat Dhall
  7. “ Last minute availability of rooms is another focus that online booking needs to keep in mind with respect to low occupancy and low rates linked to the booking experience, together with the easy payment gateway. ”
  8. “ Offline players have stronger brands and a much wider physical presence. While there is no doubt that an online model has helped in increasing bookings for the industry, they have their own set of limitations like card security fears, language problems, etc. ”
  9. “ We have witnessed a shift in the mindset of the people and they are now exploring their options for the best deal apart from the traditional choice. ”
    By Dhruv Shringi
  10. “ With the low credit card penetration and also less acceptability of international cards by merchants, about 80 per cent of orders are still received manually. Online booking involves a lot of checks to ensure that it is not a fraudulent transaction. Thus, one needs a centralised decision management system for varied information, which will make the companies focus on profits and not frauds. ”
  11. “ The internet is inherently unpredictable and unreliable. Also, while there is a lack of broadband connectivity in India, even the technologically advanced countries face similar issues. People have to wait in a queue while others are still on the page, which could also be the reason why consumers hop from one portal to another resulting in zero brand loyalty. ”

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