Ajit Balakrishnan Claims One Million Viewers A Day For iShare; Only One Advertiser

Entities Mentioned

• Nikhil Pahwa
• Rediff
• Times of India Group
• Sify Technologies Ltd
• Ajit Balakrishnan
• Airtel
• TiE

1. Rediff (NSDQ: REDF) Chairman and CEO Ajit Balakrishnan claims, in an interview with Mint, that iShare has over one million viewers a day, and a user base of almost six million. The tie-up with Zee's TV show Sa Re ga Ma Pa Challenge isn't generating any revenue, but Rediff is in talks with other shows for tie-ups. My guess is that Rediff is looking at these tie-ups as means to generate traffic - something Sify did (paid for?) for Indian Idol and other events. Still, iShare only has Airtel as it's lone advertiser.
   
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