Research Roundup: GroupM On Media Investments; AdMob Handsets In India

Entities Mentioned

• Nikhil Pahwa
• GroupM

1. -- As per an estimate from GroupM, media investment in India is expected to exceed $5 Billion next year, and hit $10 Billion by 2011. Overall media investment is increasing at a compound annual growth rate of 21 percent. The report estimates Internet users in India at 21 million, that online display advertising and transaction generation are the mainstay of Internet ad revenues. They expect total Internet advertising revenue in India to overtake magazines and radio in the near term. The methodology of the report is not mentioned, and readers should be aware that GroupM has advertising and ... (Read Full Article)
   
   

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