1. Affle Group Kicks Off $3.3 Million Fund For Mobile Marketing

    Affle Group Kicks Off $3.3 Million Fund For Mobile Marketing

    With an aim to invest in innovative technologies in emerging mobile markets like India, digital media firm Affle has set up a a $3.3 million (Rs 20 crore). Dubbed as M2X, the fund is being launched by Affle in partnership with Mobile Marketing Association to enable brands, publishers, agencies, app developers and entrepreneurs to create mobile assets, increase mobile ad spends and promote development of innovative technologies in emerging mobile markets with particular focus on India, Indonesia, Vietnam, Thailand, Malaysia, Philippines and Singapore.

    Affle Group Founder Anuj Khanna Sohum said,”We see a huge untapped potential for mobile advertising ...

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