1. Indian Streaming Music Platform Gaana’s App Rolls Out Across Four Mobile Platforms

    TechCrunch Mobile
    Indian Streaming Music Platform Gaana’s App Rolls Out Across Four Mobile Platforms
    Gaana, one of India's top music streaming services, just rolled out its app, which is now available on four platforms (iOS, Android, BlackBerry and J2ME for Samsung and Nokia feature phones) to take advantage of India's vast but fragmented mobile market.
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    1. The multi-platform build is a testament to the device fragmentation prominent in India. Unlike the U.S. where iPhone and Android are dominating the landscape, they still make up a small minority of devices deployed in India.
      By Satyan Gajwani
    2. It remains to be seen whether an ad-only model is sufficient to make a successful business, and whether this market will ever evolve towards a pay model when there are multiple players offering free mobile music.
      By Satyan Gajwani
    3. International skews higher than most people expect, which is why Gaana has partnerships with over 300 labels, including Sony and Universal, the two biggest labels.
      By Satyan Gajwani

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