So Much For Organic Growth, Internet Portal TV Spends Up 190 Percent

Entities Mentioned

• Times of India Group
• BigAdda
• Yatra

1. One of our readers VAS-Guy asked a pertinent question in the comments to this post - about how many users/downloads STAR India has managed with all it's advertising for the application. Sure enough, PLUS is in the top ten "new websites" advertised on TV as per a TAM Media Research report, details of which are available here at Indiantelevision.
   
   
   The jump in TV advertising by portals, by a massive 190 percent in January-August 2007, when compared to the same time period in 2006, is probably an indication of the money available for these portals; the launch of new ... (Read Full Article)
   
   

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