In India, Music is Simply Mobile

Entities Mentioned

• Sony Ericsson
• Cellular Operators Association of India
• Robbie Williams

1. Driving down the busy streets of New Delhi, it is not uncommon to see a billboard for Sony Ericsson advertising their latest Walkman phones, which also lure the potential buyers with a remix of a duet by Robbie Williams and the Indian diva Asha Bhosle.
   
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