Facebook partners with ‘Saavn’ with India in mind for global social music service
Facebook in its quest to crack the social music code is partnering with Indian start-up ‘Saavn’. Facebook hopes that with Saavn’s large repository of local music it will enrich its Indian audience with a global social music service, which will provide equitable local content. Facebook sees India as a high growth market and it hopes ‘Saavn’ with enable exactly that. According to a report by TechCrunch, it appears Saavn is already having a significant impact. Ever since its launch as an Facebook Timeline app four weeks ago, its user base has increased by 40 fold with user base increasing ...
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