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Forrester Research did a research on social computing where it found the following results:47 per cent marketers in the US plans to use RSS feeds. (Even WATBlog has more RSS Readers than email subscribers) 51 per cent plans to use blogs. 79 per cent plans to use search marketing. The research also emphasized that social media is not a trend, but a phenomenon which will impact the way business is conducted. But it isn't only this research. Forrester Research is also organizing Groundswell Awards for excellence in Social Technology. Groundswell Awards would honour the most effective and innovative use of ... (Read Full Article)
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