1. Indian E-Com Thriving On Strong Investments, Start-Up Action

    Of late, e-commerce is sizzling and entrepreneurship is at an all-time high in India. Already, it is a $5 billion market and according to IAMAI estimates, it is expected to touch $10.27 billion by the end of this year. At the last VCCircle E-Commerce Investment Forum in February, panellists and the audience came away with the unanimous opinion that e-commerce would be the next big thing in India and that a $1 billion business would be there in the next 2-3 years. read more
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    1. With the Indian online audience and e-commerce reaching the critical mass, TV has emerged as an attractive media option for building the brand, as well as acquiring new customers.
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