Only 14% of India’s internet population currently shop online. However, Indian online retail spending is expected to grow at a CAGR of more than 50% in the next five years.
The number of Indian online buyers is expected to grow to 128 million by 2018. There will be headroom to grow on both the demand and supply sides, says a report by Forrester.
Mobile only internet users will increase the penetration of internet in the country, thereby giving a boost to online buyers.